IncomeWikiRevision 1
Teachable
@namkyu · Sep 3, 2026, 9:17 AM
Added current pricing, transaction fees, courses, coaching, digital downloads, payments, taxes, practical product workflows, limitations, and alternatives.+19,388−0
Canonical Markdown
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Teachable is a platform for creating and selling online courses, coaching, digital downloads, memberships, and bundles under your own brand. Unlike a marketplace such as Udemy, Teachable is designed around running an independent education business rather than relying primarily on a shared course marketplace.2
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Its main advantage is control over pricing, products, branding, customer relationships, and sales funnels. The tradeoff is that Teachable does not automatically provide a large built-in audience, so creators generally need to generate their own traffic through content, email, social media, advertising, or an existing audience.4
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# Quick Facts6
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| Item | Details |9
| ---------------------------------- | ------------------------------------------------------------------------- |10
| Main use | Creating and selling courses, coaching, memberships, and digital products |11
| Best for | Course creators, coaches, experts, and education businesses |12
| Free trial | 7 days |13
| Starter | $39/month |14
| Builder | $89/month |15
| Growth | $189/month |16
| Advanced | Higher tier for larger businesses |17
| Annual Starter | $29/month equivalent |18
| Annual Builder | $69/month equivalent |19
| Annual Growth | $139/month equivalent |20
| Starter transaction fee | 7.5% |21
| Builder and higher transaction fee | 0% |22
| Payments | Teachable Pay / supported payment gateways |23
| Tax handling | Sales tax, VAT, and GST handled in supported jurisdictions |24
| Products | Courses, coaching, downloads, memberships, bundles |25
| Global sales | 120 currencies across 200+ countries and regions |26
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# Pricing29
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Teachable's current plans include:31
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| Plan | Monthly Billing | Annual Billing Equivalent |34
| -------- | ---------------: | ------------------------------------------------------: |35
| Starter | $39/month | $29/month |36
| Builder | $89/month | $69/month |37
| Growth | $189/month | $139/month |38
| Advanced | Higher tier | $309/month annual equivalent on current plan structure |39
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Teachable currently offers:42
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**7-day free trial**44
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and advertises a:46
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**30-day guarantee**48
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for paid plans.50
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## Starter52
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Starter is designed for creators launching a small product catalog.54
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Current features include:56
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- Up to 5 products58
- Courses59
- Coaching60
- Digital downloads61
- Memberships62
- AI creation tools63
- Mobile student apps64
- Global payments and taxes65
- Upsells66
- Cart recovery67
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The main limitation is the:69
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**7.5% transaction fee**71
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on sales.73
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This is significant.75
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For example, if a creator sells:77
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**$1,000**79
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of products through Starter:81
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**$1,000 × 7.5% = $75**83
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in Teachable transaction fees before payment-processing fees and other expenses.85
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## Builder87
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Builder currently costs:89
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**$89/month**91
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or approximately:93
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**$69/month billed annually**95
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It supports up to:97
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**10 products**99
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and removes Teachable's platform transaction fee:101
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**0% transaction fee**103
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Builder also adds functionality such as:105
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- Affiliate program107
- Real-time support108
- Additional selling features109
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The fee difference means Builder can become cheaper than Starter once sales reach a certain level.111
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Ignoring other plan differences:113
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Starter monthly cost:115
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**$39 + 7.5% of revenue**117
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Builder:119
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**$89**121
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Break-even:123
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**$89 − $39 = $50**125
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**$50 ÷ 7.5% ≈ $667**127
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At around:129
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**$667 in monthly sales**131
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the additional Starter transaction fee would approximately equal the $50 difference between the monthly Starter and Builder subscriptions.133
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Actual payment-processing charges still apply separately.135
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## Growth137
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Growth currently costs:139
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**$189/month**141
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or approximately:143
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**$139/month billed annually**145
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It supports up to:147
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**50 products**149
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and is intended for businesses with larger catalogs and more advanced growth requirements.151
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Like Builder, Growth currently has:153
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**0% Teachable transaction fee**155
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The additional subscription cost should be justified by actual business requirements rather than simply choosing the more expensive plan for perceived professionalism.157
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# What It Does159
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A typical Teachable course workflow is:161
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Create course → Upload lessons → Create pricing → Build sales page → Customer pays → Student receives access → Track progress163
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A broader education business can operate:165
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Course + Coaching + Digital Download + Membership167
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from the same school.169
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This makes Teachable suitable for building an independent [Online Course Business](https://incomewiki.com/wiki/online-course-business) rather than selling only one standalone course.171
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# Getting Started173
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## 1. Choose the First Product175
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Do not begin by building five different products.177
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Choose one clear offer.179
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Examples:181
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- Video course183
- Coaching program184
- Template pack185
- Paid membership186
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Validate whether people want the outcome before building a large catalog.188
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## 2. Create the Product190
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For a course:192
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Create sections → Add lessons → Upload content → Configure access194
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Lesson content can include:196
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- Video198
- Text199
- Downloads200
- Quizzes201
- Embedded material202
- Live streams203
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The course should be structured around what the student needs to accomplish rather than how much content the instructor can produce.205
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## 3. Set Pricing207
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Teachable currently supports several product pricing methods:209
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- Free211
- One-time purchase212
- Payment plan213
- Subscription214
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The current minimum paid product price is:216
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**$1 USD**218
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or approximately the equivalent in supported currencies.220
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Subscriptions are not currently supported for standalone digital download products.222
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## 4. Build the Sales Page224
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Explain:226
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- Who the product is for228
- What problem it solves229
- What is included230
- Expected outcome231
- Price232
- Call to action233
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Do not make the sales page a list of lesson titles without explaining why the course is useful.235
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## 5. Test Checkout237
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Complete the customer flow:239
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Sales page → Checkout → Payment → Student account → Product access241
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Check this before sending real traffic.243
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# How to Use245
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## Courses247
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Courses organize learning content into sections and lessons.249
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A practical structure might be:251
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Introduction 253
→ Fundamentals 254
→ Practical implementation 255
→ Project 256
→ Next steps257
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Features can include:259
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- Video261
- Quizzes262
- Drip content263
- Completion certificates264
- Mobile access265
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Avoid adding unnecessary lessons purely to make the course appear longer.267
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## Coaching269
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Teachable supports one-on-one and group coaching products.271
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A coaching workflow can include:273
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Client purchases → Intake → Milestone → Schedule call → Share work → Next milestone275
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Coaching products can use milestones for:277
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- Meetings279
- Video calls280
- Messages281
- File sharing282
- Assignments283
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This allows a creator to combine scalable course revenue with higher-value service revenue.285
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## Digital Downloads287
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Digital downloads can include:289
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- PDFs291
- Templates292
- Spreadsheets293
- Audio294
- Guides295
- Printables296
- Design files297
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They can be sold:299
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- Separately301
- In bundles302
- As upsells303
- As lead magnets304
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Digital products are generally much faster to create than full online courses.306
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This makes them useful for testing demand before investing in a larger course.308
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## Memberships310
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Memberships can create recurring revenue by providing ongoing access to:312
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- Courses314
- Content315
- Community316
- Resources317
- Other products318
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The business challenge is retention.320
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A membership must continue providing enough value for customers to remain subscribed.322
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# Practical Workflows324
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## Independent Course Launch326
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Audience → Sales page → Course purchase → Student onboarding → Course completion328
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Traffic might come from:330
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- YouTube332
- Email333
- SEO334
- Social media335
- Advertising336
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Unlike Udemy, Teachable generally does not provide marketplace demand at the same scale.338
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The creator owns more of the acquisition responsibility.340
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## Course + Coaching Upsell342
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Student buys course → Completes core material → Offered coaching → Books session → Higher-value customer344
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Example:346
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$99 course 348
→ $500 coaching package349
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The course can qualify and educate customers before the more expensive service.351
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This can be especially useful for a [Coaching Business](https://incomewiki.com/wiki/coaching-business).353
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## Digital Product Funnel355
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Free guide → Email subscriber → Low-cost template → Course → Coaching357
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This creates multiple levels of customer commitment.359
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For example:361
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Free PDF 363
→ $29 template 364
→ $199 course 365
→ $1,000 coaching366
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Teachable can host several stages of this product ladder in one system.368
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# Tips & Best Practices370
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## Start With One Product372
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Teachable makes it easy to create several product types.374
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That does not mean launching all of them at once is a good idea.376
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A better sequence is:378
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Validate one offer → Sell → Improve → Add related product380
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This keeps product development connected to real customer demand.382
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## Calculate Plan Break-Even384
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Starter's 7.5% transaction fee can become expensive as revenue grows.386
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Compare:388
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Starter subscription + transaction fees390
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against:392
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Builder subscription394
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rather than staying on the cheapest plan automatically.396
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## Use Payment Plans for Higher-Priced Products398
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A $900 course may be difficult for some customers to purchase in one payment.400
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A payment plan can reduce the upfront barrier.402
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For example:404
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$900 one-time406
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or:408
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3 × $325410
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The payment plan may generate more total revenue but also introduces:412
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- Failed payments414
- Longer collection periods415
- Customer support416
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## Use Bundles to Increase Order Value418
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Teachable currently allows bundles containing up to:420
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**200 products**422
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including:424
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- Courses426
- Coaching427
- Digital downloads428
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Example:430
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Course A = $100 432
Course B = $100 433
Template = $30434
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Bundle:436
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**$179**438
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The lower combined price can encourage a larger purchase.440
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## Use Downloads to Test Demand442
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Before recording a large course, sell a smaller:444
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- Guide446
- Template447
- Workbook448
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If customers buy and ask deeper questions, that can provide evidence for a larger educational product.450
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## Keep Course Content Updated452
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Courses involving:454
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- Software456
- Marketing457
- AI458
- Business tools459
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can become outdated.461
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Update important sections rather than allowing a successful course to slowly lose relevance.463
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# Business Uses465
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## Online Course Business467
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The most direct use is building an independent course business.469
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Compared with [Udemy](https://incomewiki.com/wiki/udemy), Teachable provides more control over:471
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- Pricing473
- Brand474
- Customer journey475
- Product combinations476
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The tradeoff is less built-in marketplace discovery.478
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## Coaching Business480
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Coaches can sell:482
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- Individual sessions484
- Group programs485
- Packages486
- Course + coaching combinations487
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This can support a broader [Coaching Business](https://incomewiki.com/wiki/coaching-business).489
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## Digital Products491
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Creators can sell:493
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- Templates495
- Guides496
- Spreadsheets497
- Audio498
- Resources499
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This connects naturally with a [Digital Products](https://incomewiki.com/wiki/digital-products) business.501
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## Membership Revenue503
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Educational businesses can combine recurring memberships with courses and other resources.505
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A membership can create more predictable revenue than repeatedly launching standalone products, but it requires ongoing value delivery.507
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# Payments509
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Teachable Pay is Teachable's native payment system for eligible creators.511
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Current features include:513
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- Daily, weekly, or monthly payouts515
- Fraud protection516
- Automated tax handling517
- Multiple local payment methods518
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Teachable states that its checkout supports:520
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**35+ local payment methods**522
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and sales in:524
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**120 currencies**526
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across:528
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**200+ countries and regions**530
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Availability varies by creator and student location.532
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# Taxes534
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One of Teachable's practical advantages is tax handling.536
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For transactions processed through supported native payment systems, Teachable handles collection and remittance of applicable taxes in supported jurisdictions, including areas involving:538
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- U.S. sales tax540
- EU VAT541
- UK VAT542
- GST543
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Teachable currently advertises automated tax handling across:545
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**45+ countries**547
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This can significantly reduce administrative work for creators selling globally.549
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However, creators remain responsible for their own income taxes and any business obligations that fall outside Teachable's platform tax responsibilities.551
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# Integrations553
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Teachable supports integrations and automation through:555
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- Native tools557
- Analytics integrations558
- Email platforms559
- Zapier560
- APIs and webhooks on supported plans561
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A typical workflow might be:563
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Student buys course → Email marketing platform → Tag customer → Start follow-up sequence565
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or:567
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Student completes course → Automation → Coaching offer569
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Use integrations when they solve a real workflow problem.571
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Do not build a large automation stack before the basic product sells.573
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# Advanced Use575
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## Affiliate Program577
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Builder and higher plans include affiliate functionality.579
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A typical affiliate workflow is:581
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Affiliate shares link → Customer buys → Sale attributed → Affiliate commission calculated583
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This can provide another acquisition channel.585
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Before launching an affiliate program, determine whether product margins can support:587
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- Affiliate commission589
- Payment processing590
- Refunds591
- Platform costs592
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## Product Bundles594
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Bundles can currently contain up to:596
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**200 courses, coaching products, and digital downloads**598
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A bundle can increase average order value and simplify access to several related products.600
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## BackOffice602
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Eligible Teachable Pay users can access BackOffice functionality involving:604
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- Affiliate payouts606
- Author payouts607
- Tax form collection608
- PayPal checkout609
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This can reduce administrative work as the education business grows.611
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# Limitations & Common Mistakes613
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## Teachable Does Not Automatically Provide Customers615
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Creating a course does not create demand.617
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Unlike a marketplace such as Udemy, the creator usually needs their own acquisition channels.619
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## Starter Transaction Fees Can Become Expensive621
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The 7.5% transaction fee matters as sales increase.623
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Monitor the break-even point between Starter and Builder.625
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## Payment Processing Still Costs Money627
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A 0% Teachable transaction fee does not mean payment processing is free.629
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Payment-processing and other applicable charges can still reduce revenue.631
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## Building Too Much Before Validation633
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Creators can spend months producing:635
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- 50 lessons637
- Complex funnels638
- Memberships639
- Coaching packages640
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before knowing whether anyone wants the offer.642
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Validate the product earlier.644
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## Independent Platforms Require Marketing646
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Greater control means greater responsibility.648
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Creators must generally handle:650
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- Traffic652
- Audience653
- Sales copy654
- Email655
- Conversion656
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Platform features cannot compensate for weak customer demand.658
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# Alternatives660
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| Platform | Best Fit | Main Difference |663
| --------- | --------------------------------------------------- | ------------------------------------------------------ |664
| Teachable | Independent course and education businesses | More brand and customer control |665
| Udemy | Marketplace-driven course discovery | Built-in course marketplace |666
| Kajabi | Broader creator marketing and course business stack | More integrated marketing system |667
| Gumroad | Simple digital products and lightweight courses | Easier setup with less learning-specific functionality |668
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Choose Teachable when:671
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- You want your own branded course business673
- You can generate your own audience674
- Courses and coaching need to work together675
- You want more pricing control than a marketplace676
- Global payment and tax handling is valuable677
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Choose [Udemy](https://incomewiki.com/wiki/udemy) when marketplace discovery matters more than owning the full customer journey.679
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Choose [Gumroad](https://incomewiki.com/wiki/gumroad) when selling simple digital files is more important than structured learning features.681
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# FAQ683
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## How much does Teachable cost?685
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Current monthly pricing starts at:687
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- Starter — $39/month689
- Builder — $89/month690
- Growth — $189/month691
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Annual billing reduces the effective monthly price.693
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## Does Teachable take a percentage of sales?695
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Starter currently charges a 7.5% platform transaction fee.697
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Builder and higher current plans have a 0% Teachable transaction fee.699
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Payment-processing charges still apply.701
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## Does Teachable provide students like Udemy?703
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Not in the same way.705
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Teachable is primarily an independent course platform, so creators generally need to generate their own traffic and customers.707
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## Can I sell coaching on Teachable?709
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Yes.711
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Teachable supports one-on-one and group coaching products with milestones, scheduling, messages, and file sharing.713
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## Can I sell digital products without creating a course?715
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Yes.717
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Teachable supports standalone digital downloads such as templates, PDFs, spreadsheets, audio, and other files.719
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## Does Teachable handle sales tax and VAT?721
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Teachable handles applicable sales tax, VAT, and GST for supported transactions and jurisdictions through its native payment infrastructure.723
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# Sources725
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- [Teachable — Pricing](https://www.teachable.com/pricing)727
- [Teachable Help Center — New Teachable Plans](https://support.teachable.com/en/articles/11682410-new-teachable-plans-in-june-2025)728
- [Teachable — Products](https://www.teachable.com/products)729
- [Teachable Help Center — Build Your Products](https://support.teachable.com/en/collections/13696572-build-your-products)730
- [Teachable Help Center — Price Your Products](https://support.teachable.com/en/articles/11682476-price-your-products)731
- [Teachable Help Center — Create and Set Up Coaching](https://support.teachable.com/en/articles/11682469-create-and-set-up-coaching)732
- [Teachable Help Center — Create and Manage Digital Downloads](https://support.teachable.com/en/articles/11682472-create-and-manage-digital-downloads)733
- [Teachable Help Center — Create and Manage Bundles](https://support.teachable.com/en/articles/11682471-create-and-manage-bundles)734
- [Teachable Help Center — Teachable Pay](https://support.teachable.com/en/articles/11682555-teachable-pay)735
- [Teachable — Digital Downloads](https://www.teachable.com/digital-downloads)736
- [Teachable — Coaching](https://www.teachable.com/coaching)737
- [Teachable — Terms of Use](https://www.teachable.com/legal/terms-of-use)