Revision 1
Teachable

@namkyu · Sep 3, 2026, 9:17 AM
Added current pricing, transaction fees, courses, coaching, digital downloads, payments, taxes, practical product workflows, limitations, and alternatives.
+19,388−0
+Teachable is a platform for creating and selling online courses, coaching, digital downloads, memberships, and bundles under your own brand. Unlike a marketplace such as Udemy, Teachable is designed around running an independent education business rather than relying primarily on a shared course marketplace.
+ 
+Its main advantage is control over pricing, products, branding, customer relationships, and sales funnels. The tradeoff is that Teachable does not automatically provide a large built-in audience, so creators generally need to generate their own traffic through content, email, social media, advertising, or an existing audience.
+ 
+# Quick Facts
+ 
+ 
+| Item                               | Details                                                                   |
+| ---------------------------------- | ------------------------------------------------------------------------- |
+| Main use                           | Creating and selling courses, coaching, memberships, and digital products |
+| Best for                           | Course creators, coaches, experts, and education businesses               |
+| Free trial                         | 7 days                                                                    |
+| Starter                            | $39/month                                                                 |
+| Builder                            | $89/month                                                                 |
+| Growth                             | $189/month                                                                |
+| Advanced                           | Higher tier for larger businesses                                         |
+| Annual Starter                     | $29/month equivalent                                                      |
+| Annual Builder                     | $69/month equivalent                                                      |
+| Annual Growth                      | $139/month equivalent                                                     |
+| Starter transaction fee            | 7.5%                                                                      |
+| Builder and higher transaction fee | 0%                                                                        |
+| Payments                           | Teachable Pay / supported payment gateways                                |
+| Tax handling                       | Sales tax, VAT, and GST handled in supported jurisdictions                |
+| Products                           | Courses, coaching, downloads, memberships, bundles                        |
+| Global sales                       | 120 currencies across 200+ countries and regions                          |
+ 
+ 
+# Pricing
+ 
+Teachable's current plans include:
+ 
+ 
+| Plan     | Monthly Billing | Annual Billing Equivalent                              |
+| -------- | ---------------: | ------------------------------------------------------: |
+| Starter  | $39/month       | $29/month                                              |
+| Builder  | $89/month       | $69/month                                              |
+| Growth   | $189/month      | $139/month                                             |
+| Advanced | Higher tier     | $309/month annual equivalent on current plan structure |
+ 
+ 
+Teachable currently offers:
+ 
+**7-day free trial**
+ 
+and advertises a:
+ 
+**30-day guarantee**
+ 
+for paid plans.
+ 
+## Starter
+ 
+Starter is designed for creators launching a small product catalog.
+ 
+Current features include:
+ 
+- Up to 5 products
+- Courses
+- Coaching
+- Digital downloads
+- Memberships
+- AI creation tools
+- Mobile student apps
+- Global payments and taxes
+- Upsells
+- Cart recovery
+ 
+The main limitation is the:
+ 
+**7.5% transaction fee**
+ 
+on sales.
+ 
+This is significant.
+ 
+For example, if a creator sells:
+ 
+**$1,000**
+ 
+of products through Starter:
+ 
+**$1,000 × 7.5% = $75**
+ 
+in Teachable transaction fees before payment-processing fees and other expenses.
+ 
+## Builder
+ 
+Builder currently costs:
+ 
+**$89/month**
+ 
+or approximately:
+ 
+**$69/month billed annually**
+ 
+It supports up to:
+ 
+**10 products**
+ 
+and removes Teachable's platform transaction fee:
+ 
+**0% transaction fee**
+ 
+Builder also adds functionality such as:
+ 
+- Affiliate program
+- Real-time support
+- Additional selling features
+ 
+The fee difference means Builder can become cheaper than Starter once sales reach a certain level.
+ 
+Ignoring other plan differences:
+ 
+Starter monthly cost:
+ 
+**$39 + 7.5% of revenue**
+ 
+Builder:
+ 
+**$89**
+ 
+Break-even:
+ 
+**$89 − $39 = $50**
+ 
+**$50 ÷ 7.5% ≈ $667**
+ 
+At around:
+ 
+**$667 in monthly sales**
+ 
+the additional Starter transaction fee would approximately equal the $50 difference between the monthly Starter and Builder subscriptions.
+ 
+Actual payment-processing charges still apply separately.
+ 
+## Growth
+ 
+Growth currently costs:
+ 
+**$189/month**
+ 
+or approximately:
+ 
+**$139/month billed annually**
+ 
+It supports up to:
+ 
+**50 products**
+ 
+and is intended for businesses with larger catalogs and more advanced growth requirements.
+ 
+Like Builder, Growth currently has:
+ 
+**0% Teachable transaction fee**
+ 
+The additional subscription cost should be justified by actual business requirements rather than simply choosing the more expensive plan for perceived professionalism.
+ 
+# What It Does
+ 
+A typical Teachable course workflow is:
+ 
+Create course → Upload lessons → Create pricing → Build sales page → Customer pays → Student receives access → Track progress
+ 
+A broader education business can operate:
+ 
+Course + Coaching + Digital Download + Membership
+ 
+from the same school.
+ 
+This makes Teachable suitable for building an independent [Online Course Business](https://incomewiki.com/wiki/online-course-business) rather than selling only one standalone course.
+ 
+# Getting Started
+ 
+## 1. Choose the First Product
+ 
+Do not begin by building five different products.
+ 
+Choose one clear offer.
+ 
+Examples:
+ 
+- Video course
+- Coaching program
+- Template pack
+- Paid membership
+ 
+Validate whether people want the outcome before building a large catalog.
+ 
+## 2. Create the Product
+ 
+For a course:
+ 
+Create sections → Add lessons → Upload content → Configure access
+ 
+Lesson content can include:
+ 
+- Video
+- Text
+- Downloads
+- Quizzes
+- Embedded material
+- Live streams
+ 
+The course should be structured around what the student needs to accomplish rather than how much content the instructor can produce.
+ 
+## 3. Set Pricing
+ 
+Teachable currently supports several product pricing methods:
+ 
+- Free
+- One-time purchase
+- Payment plan
+- Subscription
+ 
+The current minimum paid product price is:
+ 
+**$1 USD**
+ 
+or approximately the equivalent in supported currencies.
+ 
+Subscriptions are not currently supported for standalone digital download products.
+ 
+## 4. Build the Sales Page
+ 
+Explain:
+ 
+- Who the product is for
+- What problem it solves
+- What is included
+- Expected outcome
+- Price
+- Call to action
+ 
+Do not make the sales page a list of lesson titles without explaining why the course is useful.
+ 
+## 5. Test Checkout
+ 
+Complete the customer flow:
+ 
+Sales page → Checkout → Payment → Student account → Product access
+ 
+Check this before sending real traffic.
+ 
+# How to Use
+ 
+## Courses
+ 
+Courses organize learning content into sections and lessons.
+ 
+A practical structure might be:
+ 
+Introduction  
+→ Fundamentals  
+→ Practical implementation  
+→ Project  
+→ Next steps
+ 
+Features can include:
+ 
+- Video
+- Quizzes
+- Drip content
+- Completion certificates
+- Mobile access
+ 
+Avoid adding unnecessary lessons purely to make the course appear longer.
+ 
+## Coaching
+ 
+Teachable supports one-on-one and group coaching products.
+ 
+A coaching workflow can include:
+ 
+Client purchases → Intake → Milestone → Schedule call → Share work → Next milestone
+ 
+Coaching products can use milestones for:
+ 
+- Meetings
+- Video calls
+- Messages
+- File sharing
+- Assignments
+ 
+This allows a creator to combine scalable course revenue with higher-value service revenue.
+ 
+## Digital Downloads
+ 
+Digital downloads can include:
+ 
+- PDFs
+- Templates
+- Spreadsheets
+- Audio
+- Guides
+- Printables
+- Design files
+ 
+They can be sold:
+ 
+- Separately
+- In bundles
+- As upsells
+- As lead magnets
+ 
+Digital products are generally much faster to create than full online courses.
+ 
+This makes them useful for testing demand before investing in a larger course.
+ 
+## Memberships
+ 
+Memberships can create recurring revenue by providing ongoing access to:
+ 
+- Courses
+- Content
+- Community
+- Resources
+- Other products
+ 
+The business challenge is retention.
+ 
+A membership must continue providing enough value for customers to remain subscribed.
+ 
+# Practical Workflows
+ 
+## Independent Course Launch
+ 
+Audience → Sales page → Course purchase → Student onboarding → Course completion
+ 
+Traffic might come from:
+ 
+- YouTube
+- Email
+- SEO
+- Social media
+- Advertising
+ 
+Unlike Udemy, Teachable generally does not provide marketplace demand at the same scale.
+ 
+The creator owns more of the acquisition responsibility.
+ 
+## Course + Coaching Upsell
+ 
+Student buys course → Completes core material → Offered coaching → Books session → Higher-value customer
+ 
+Example:
+ 
+$99 course  
+→ $500 coaching package
+ 
+The course can qualify and educate customers before the more expensive service.
+ 
+This can be especially useful for a [Coaching Business](https://incomewiki.com/wiki/coaching-business).
+ 
+## Digital Product Funnel
+ 
+Free guide → Email subscriber → Low-cost template → Course → Coaching
+ 
+This creates multiple levels of customer commitment.
+ 
+For example:
+ 
+Free PDF  
+→ $29 template  
+→ $199 course  
+→ $1,000 coaching
+ 
+Teachable can host several stages of this product ladder in one system.
+ 
+# Tips &amp; Best Practices
+ 
+## Start With One Product
+ 
+Teachable makes it easy to create several product types.
+ 
+That does not mean launching all of them at once is a good idea.
+ 
+A better sequence is:
+ 
+Validate one offer → Sell → Improve → Add related product
+ 
+This keeps product development connected to real customer demand.
+ 
+## Calculate Plan Break-Even
+ 
+Starter's 7.5% transaction fee can become expensive as revenue grows.
+ 
+Compare:
+ 
+Starter subscription + transaction fees
+ 
+against:
+ 
+Builder subscription
+ 
+rather than staying on the cheapest plan automatically.
+ 
+## Use Payment Plans for Higher-Priced Products
+ 
+A $900 course may be difficult for some customers to purchase in one payment.
+ 
+A payment plan can reduce the upfront barrier.
+ 
+For example:
+ 
+$900 one-time
+ 
+or:
+ 
+3 × $325
+ 
+The payment plan may generate more total revenue but also introduces:
+ 
+- Failed payments
+- Longer collection periods
+- Customer support
+ 
+## Use Bundles to Increase Order Value
+ 
+Teachable currently allows bundles containing up to:
+ 
+**200 products**
+ 
+including:
+ 
+- Courses
+- Coaching
+- Digital downloads
+ 
+Example:
+ 
+Course A = $100  
+Course B = $100  
+Template = $30
+ 
+Bundle:
+ 
+**$179**
+ 
+The lower combined price can encourage a larger purchase.
+ 
+## Use Downloads to Test Demand
+ 
+Before recording a large course, sell a smaller:
+ 
+- Guide
+- Template
+- Workbook
+ 
+If customers buy and ask deeper questions, that can provide evidence for a larger educational product.
+ 
+## Keep Course Content Updated
+ 
+Courses involving:
+ 
+- Software
+- Marketing
+- AI
+- Business tools
+ 
+can become outdated.
+ 
+Update important sections rather than allowing a successful course to slowly lose relevance.
+ 
+# Business Uses
+ 
+## Online Course Business
+ 
+The most direct use is building an independent course business.
+ 
+Compared with [Udemy](https://incomewiki.com/wiki/udemy), Teachable provides more control over:
+ 
+- Pricing
+- Brand
+- Customer journey
+- Product combinations
+ 
+The tradeoff is less built-in marketplace discovery.
+ 
+## Coaching Business
+ 
+Coaches can sell:
+ 
+- Individual sessions
+- Group programs
+- Packages
+- Course + coaching combinations
+ 
+This can support a broader [Coaching Business](https://incomewiki.com/wiki/coaching-business).
+ 
+## Digital Products
+ 
+Creators can sell:
+ 
+- Templates
+- Guides
+- Spreadsheets
+- Audio
+- Resources
+ 
+This connects naturally with a [Digital Products](https://incomewiki.com/wiki/digital-products) business.
+ 
+## Membership Revenue
+ 
+Educational businesses can combine recurring memberships with courses and other resources.
+ 
+A membership can create more predictable revenue than repeatedly launching standalone products, but it requires ongoing value delivery.
+ 
+# Payments
+ 
+Teachable Pay is Teachable's native payment system for eligible creators.
+ 
+Current features include:
+ 
+- Daily, weekly, or monthly payouts
+- Fraud protection
+- Automated tax handling
+- Multiple local payment methods
+ 
+Teachable states that its checkout supports:
+ 
+**35+ local payment methods**
+ 
+and sales in:
+ 
+**120 currencies**
+ 
+across:
+ 
+**200+ countries and regions**
+ 
+Availability varies by creator and student location.
+ 
+# Taxes
+ 
+One of Teachable's practical advantages is tax handling.
+ 
+For transactions processed through supported native payment systems, Teachable handles collection and remittance of applicable taxes in supported jurisdictions, including areas involving:
+ 
+- U.S. sales tax
+- EU VAT
+- UK VAT
+- GST
+ 
+Teachable currently advertises automated tax handling across:
+ 
+**45+ countries**
+ 
+This can significantly reduce administrative work for creators selling globally.
+ 
+However, creators remain responsible for their own income taxes and any business obligations that fall outside Teachable's platform tax responsibilities.
+ 
+# Integrations
+ 
+Teachable supports integrations and automation through:
+ 
+- Native tools
+- Analytics integrations
+- Email platforms
+- Zapier
+- APIs and webhooks on supported plans
+ 
+A typical workflow might be:
+ 
+Student buys course → Email marketing platform → Tag customer → Start follow-up sequence
+ 
+or:
+ 
+Student completes course → Automation → Coaching offer
+ 
+Use integrations when they solve a real workflow problem.
+ 
+Do not build a large automation stack before the basic product sells.
+ 
+# Advanced Use
+ 
+## Affiliate Program
+ 
+Builder and higher plans include affiliate functionality.
+ 
+A typical affiliate workflow is:
+ 
+Affiliate shares link → Customer buys → Sale attributed → Affiliate commission calculated
+ 
+This can provide another acquisition channel.
+ 
+Before launching an affiliate program, determine whether product margins can support:
+ 
+- Affiliate commission
+- Payment processing
+- Refunds
+- Platform costs
+ 
+## Product Bundles
+ 
+Bundles can currently contain up to:
+ 
+**200 courses, coaching products, and digital downloads**
+ 
+A bundle can increase average order value and simplify access to several related products.
+ 
+## BackOffice
+ 
+Eligible Teachable Pay users can access BackOffice functionality involving:
+ 
+- Affiliate payouts
+- Author payouts
+- Tax form collection
+- PayPal checkout
+ 
+This can reduce administrative work as the education business grows.
+ 
+# Limitations &amp; Common Mistakes
+ 
+## Teachable Does Not Automatically Provide Customers
+ 
+Creating a course does not create demand.
+ 
+Unlike a marketplace such as Udemy, the creator usually needs their own acquisition channels.
+ 
+## Starter Transaction Fees Can Become Expensive
+ 
+The 7.5% transaction fee matters as sales increase.
+ 
+Monitor the break-even point between Starter and Builder.
+ 
+## Payment Processing Still Costs Money
+ 
+A 0% Teachable transaction fee does not mean payment processing is free.
+ 
+Payment-processing and other applicable charges can still reduce revenue.
+ 
+## Building Too Much Before Validation
+ 
+Creators can spend months producing:
+ 
+- 50 lessons
+- Complex funnels
+- Memberships
+- Coaching packages
+ 
+before knowing whether anyone wants the offer.
+ 
+Validate the product earlier.
+ 
+## Independent Platforms Require Marketing
+ 
+Greater control means greater responsibility.
+ 
+Creators must generally handle:
+ 
+- Traffic
+- Audience
+- Sales copy
+- Email
+- Conversion
+ 
+Platform features cannot compensate for weak customer demand.
+ 
+# Alternatives
+ 
+ 
+| Platform  | Best Fit                                            | Main Difference                                        |
+| --------- | --------------------------------------------------- | ------------------------------------------------------ |
+| Teachable | Independent course and education businesses         | More brand and customer control                        |
+| Udemy     | Marketplace-driven course discovery                 | Built-in course marketplace                            |
+| Kajabi    | Broader creator marketing and course business stack | More integrated marketing system                       |
+| Gumroad   | Simple digital products and lightweight courses     | Easier setup with less learning-specific functionality |
+ 
+ 
+Choose Teachable when:
+ 
+- You want your own branded course business
+- You can generate your own audience
+- Courses and coaching need to work together
+- You want more pricing control than a marketplace
+- Global payment and tax handling is valuable
+ 
+Choose [Udemy](https://incomewiki.com/wiki/udemy) when marketplace discovery matters more than owning the full customer journey.
+ 
+Choose [Gumroad](https://incomewiki.com/wiki/gumroad) when selling simple digital files is more important than structured learning features.
+ 
+# FAQ
+ 
+## How much does Teachable cost?
+ 
+Current monthly pricing starts at:
+ 
+- Starter — $39/month
+- Builder — $89/month
+- Growth — $189/month
+ 
+Annual billing reduces the effective monthly price.
+ 
+## Does Teachable take a percentage of sales?
+ 
+Starter currently charges a 7.5% platform transaction fee.
+ 
+Builder and higher current plans have a 0% Teachable transaction fee.
+ 
+Payment-processing charges still apply.
+ 
+## Does Teachable provide students like Udemy?
+ 
+Not in the same way.
+ 
+Teachable is primarily an independent course platform, so creators generally need to generate their own traffic and customers.
+ 
+## Can I sell coaching on Teachable?
+ 
+Yes.
+ 
+Teachable supports one-on-one and group coaching products with milestones, scheduling, messages, and file sharing.
+ 
+## Can I sell digital products without creating a course?
+ 
+Yes.
+ 
+Teachable supports standalone digital downloads such as templates, PDFs, spreadsheets, audio, and other files.
+ 
+## Does Teachable handle sales tax and VAT?
+ 
+Teachable handles applicable sales tax, VAT, and GST for supported transactions and jurisdictions through its native payment infrastructure.
+ 
+# Sources
+ 
+- [Teachable — Pricing](https://www.teachable.com/pricing)
+- [Teachable Help Center — New Teachable Plans](https://support.teachable.com/en/articles/11682410-new-teachable-plans-in-june-2025)
+- [Teachable — Products](https://www.teachable.com/products)
+- [Teachable Help Center — Build Your Products](https://support.teachable.com/en/collections/13696572-build-your-products)
+- [Teachable Help Center — Price Your Products](https://support.teachable.com/en/articles/11682476-price-your-products)
+- [Teachable Help Center — Create and Set Up Coaching](https://support.teachable.com/en/articles/11682469-create-and-set-up-coaching)
+- [Teachable Help Center — Create and Manage Digital Downloads](https://support.teachable.com/en/articles/11682472-create-and-manage-digital-downloads)
+- [Teachable Help Center — Create and Manage Bundles](https://support.teachable.com/en/articles/11682471-create-and-manage-bundles)
+- [Teachable Help Center — Teachable Pay](https://support.teachable.com/en/articles/11682555-teachable-pay)
+- [Teachable — Digital Downloads](https://www.teachable.com/digital-downloads)
+- [Teachable — Coaching](https://www.teachable.com/coaching)
+- [Teachable — Terms of Use](https://www.teachable.com/legal/terms-of-use)