Teachable

Starter is designed for creators launching a small product catalog.

Current features include:

• Up to 5 products

• Courses

• Coaching

• Digital downloads

• Memberships

• AI creation tools

• Mobile student apps

• Global payments and taxes

• Upsells

• Cart recovery

The main limitation is the:

7.5% transaction fee

on sales.

This is significant.

For example, if a creator sells:

$1,000

of products through Starter:

$1,000 × 7.5% = $75

in Teachable transaction fees before payment-processing fees and other expenses.

Builder currently costs:

$89/month

or approximately:

$69/month billed annually

It supports up to:

10 products

and removes Teachable's platform transaction fee:

0% transaction fee

Builder also adds functionality such as:

• Affiliate program

• Real-time support

• Additional selling features

The fee difference means Builder can become cheaper than Starter once sales reach a certain level.

Ignoring other plan differences:

Starter monthly cost:

$39 + 7.5% of revenue

Builder:

$89

Break-even:

$89 − $39 = $50

$50 ÷ 7.5% ≈ $667

At around:

$667 in monthly sales

the additional Starter transaction fee would approximately equal the $50 difference between the monthly Starter and Builder subscriptions.

Actual payment-processing charges still apply separately.

Growth currently costs:

$189/month

or approximately:

$139/month billed annually

It supports up to:

50 products

and is intended for businesses with larger catalogs and more advanced growth requirements.

Like Builder, Growth currently has:

0% Teachable transaction fee

The additional subscription cost should be justified by actual business requirements rather than simply choosing the more expensive plan for perceived professionalism.

Do not begin by building five different products.

Choose one clear offer.

Examples:

• Video course

• Coaching program

• Template pack

• Paid membership

Validate whether people want the outcome before building a large catalog.

For a course:

Create sections → Add lessons → Upload content → Configure access

Lesson content can include:

• Video

• Text

• Downloads

• Quizzes

• Embedded material

• Live streams

The course should be structured around what the student needs to accomplish rather than how much content the instructor can produce.

Teachable currently supports several product pricing methods:

• Free

• One-time purchase

• Payment plan

• Subscription

The current minimum paid product price is:

$1 USD

or approximately the equivalent in supported currencies.

Subscriptions are not currently supported for standalone digital download products.

Explain:

• Who the product is for

• What problem it solves

• What is included

• Expected outcome

• Price

• Call to action

Do not make the sales page a list of lesson titles without explaining why the course is useful.

Complete the customer flow:

Sales page → Checkout → Payment → Student account → Product access

Check this before sending real traffic.

Courses organize learning content into sections and lessons.

A practical structure might be:

Introduction
→ Fundamentals
→ Practical implementation
→ Project
→ Next steps

Features can include:

• Video

• Quizzes

• Drip content

• Completion certificates

• Mobile access

Avoid adding unnecessary lessons purely to make the course appear longer.

Teachable supports one-on-one and group coaching products.

A coaching workflow can include:

Client purchases → Intake → Milestone → Schedule call → Share work → Next milestone

Coaching products can use milestones for:

• Meetings

• Video calls

• Messages

• File sharing

• Assignments

This allows a creator to combine scalable course revenue with higher-value service revenue.

Digital downloads can include:

• PDFs

• Templates

• Spreadsheets

• Audio

• Guides

• Printables

• Design files

They can be sold:

• Separately

• In bundles

• As upsells

• As lead magnets

Digital products are generally much faster to create than full online courses.

This makes them useful for testing demand before investing in a larger course.

Memberships can create recurring revenue by providing ongoing access to:

• Courses

• Content

• Community

• Resources

• Other products

The business challenge is retention.

A membership must continue providing enough value for customers to remain subscribed.

Audience → Sales page → Course purchase → Student onboarding → Course completion

Traffic might come from:

• YouTube

• Email

• SEO

• Social media

• Advertising

Unlike Udemy, Teachable generally does not provide marketplace demand at the same scale.

The creator owns more of the acquisition responsibility.

Student buys course → Completes core material → Offered coaching → Books session → Higher-value customer

Example:

$99 course
→ $500 coaching package

The course can qualify and educate customers before the more expensive service.

This can be especially useful for a Coaching Business.

Free guide → Email subscriber → Low-cost template → Course → Coaching

This creates multiple levels of customer commitment.

For example:

Free PDF
→ $29 template
→ $199 course
→ $1,000 coaching

Teachable can host several stages of this product ladder in one system.

Teachable makes it easy to create several product types.

That does not mean launching all of them at once is a good idea.

A better sequence is:

Validate one offer → Sell → Improve → Add related product

This keeps product development connected to real customer demand.

Starter's 7.5% transaction fee can become expensive as revenue grows.

Compare:

Starter subscription + transaction fees

against:

Builder subscription

rather than staying on the cheapest plan automatically.

A $900 course may be difficult for some customers to purchase in one payment.

A payment plan can reduce the upfront barrier.

For example:

$900 one-time

or:

3 × $325

The payment plan may generate more total revenue but also introduces:

• Failed payments

• Longer collection periods

• Customer support

Teachable currently allows bundles containing up to:

200 products

including:

• Courses

• Coaching

• Digital downloads

Example:

Course A = $100
Course B = $100
Template = $30

Bundle:

$179

The lower combined price can encourage a larger purchase.

Before recording a large course, sell a smaller:

• Guide

• Template

• Workbook

If customers buy and ask deeper questions, that can provide evidence for a larger educational product.

Courses involving:

• Software

• Marketing

• AI

• Business tools

can become outdated.

Update important sections rather than allowing a successful course to slowly lose relevance.

The most direct use is building an independent course business.

Compared with Udemy, Teachable provides more control over:

• Pricing

• Brand

• Customer journey

• Product combinations

The tradeoff is less built-in marketplace discovery.

Coaches can sell:

• Individual sessions

• Group programs

• Packages

• Course + coaching combinations

This can support a broader Coaching Business.

Creators can sell:

• Templates

• Guides

• Spreadsheets

• Audio

• Resources

This connects naturally with a Digital Products business.

Educational businesses can combine recurring memberships with courses and other resources.

A membership can create more predictable revenue than repeatedly launching standalone products, but it requires ongoing value delivery.

Builder and higher plans include affiliate functionality.

A typical affiliate workflow is:

Affiliate shares link → Customer buys → Sale attributed → Affiliate commission calculated

This can provide another acquisition channel.

Before launching an affiliate program, determine whether product margins can support:

• Affiliate commission

• Payment processing

• Refunds

• Platform costs

Bundles can currently contain up to:

200 courses, coaching products, and digital downloads

A bundle can increase average order value and simplify access to several related products.

Eligible Teachable Pay users can access BackOffice functionality involving:

• Affiliate payouts

• Author payouts

• Tax form collection

• PayPal checkout

This can reduce administrative work as the education business grows.

Creating a course does not create demand.

Unlike a marketplace such as Udemy, the creator usually needs their own acquisition channels.

The 7.5% transaction fee matters as sales increase.

Monitor the break-even point between Starter and Builder.

A 0% Teachable transaction fee does not mean payment processing is free.

Payment-processing and other applicable charges can still reduce revenue.

Creators can spend months producing:

• 50 lessons

• Complex funnels

• Memberships

• Coaching packages

before knowing whether anyone wants the offer.

Validate the product earlier.

Greater control means greater responsibility.

Creators must generally handle:

• Traffic

• Audience

• Sales copy

• Email

• Conversion

Platform features cannot compensate for weak customer demand.

Current monthly pricing starts at:

• Starter — $39/month

• Builder — $89/month

• Growth — $189/month

Annual billing reduces the effective monthly price.

Starter currently charges a 7.5% platform transaction fee.

Builder and higher current plans have a 0% Teachable transaction fee.

Payment-processing charges still apply.

Not in the same way.

Teachable is primarily an independent course platform, so creators generally need to generate their own traffic and customers.

Yes.

Teachable supports one-on-one and group coaching products with milestones, scheduling, messages, and file sharing.

Yes.

Teachable supports standalone digital downloads such as templates, PDFs, spreadsheets, audio, and other files.

Teachable handles applicable sales tax, VAT, and GST for supported transactions and jurisdictions through its native payment infrastructure.