Affiliate & Referral Programs

Created by @namkyu · Updated Sep 11, 2026

Affiliate and referral programs reward people who bring new customers or users to a product. Affiliate programs usually pay cash commissions for tracked sales or sign-ups, while referral programs may instead provide account credits, discounts, or other rewards.

The tables below focus on publicly documented programs with verifiable reward terms. Rates, eligibility, and tracking rules can change, so each program should be checked periodically against its official page.

Item

Practical summary

Common rewards

Revenue share, fixed cash bounty, account credit

Common commission period

One purchase to 12 months of customer payments

Highest recurring base rates in this list

50% revenue share for Kit and Webflow

Longest cookie in this list

Semrush: 120 days

Typical joining cost

Most listed affiliate programs are free to apply to

Important distinction

Affiliate rewards are usually cash; customer referral programs may pay only service credits

Main risk

Commission rates, eligibility, tracking windows, and program availability can change

These programs pay a percentage of the referred customer's payments over a defined period.

Program

Base commission

Higher tiers

Earning period

Cookie / attribution

Official program

Kit

50%

10% recurring after year one at Bronze; 15% Silver; 20% Gold

50% for first 12 months, then tiered recurring commission

PartnerStack tracking

Kit

Webflow

50%

Pro: +10%; Premium: +15% during an additional year

Up to first 12 months; higher tiers can extend another 12 months

90 days

Webflow

beehiiv

50%

Current program advertises rates up to 60%

First 12 months

60 days, first-touch attribution

beehiiv

GetResponse

40%

50% after 50+ customers; 60% after 100+ customers in 12 months

First 12 months

90 days

GetResponse

HubSpot

30%

Higher tiers may use cost-per-sign-up or custom commissions

Up to 1 year

Terms managed through Impact

HubSpot

Pipedrive

20%

30% after 2–5 sales/month for 6 consecutive months; custom at higher tier

First 12 months

90 days

Pipedrive

ActiveCampaign

30%

Program terms may vary by partner status

Up to 12 months

PartnerStack attribution

ActiveCampaign

DigitalOcean

10%

Additional incentives may be available to top affiliates

First 12 months of referred user's spend

Affiliate network tracking

DigitalOcean

Kinsta

10% recurring for WordPress hosting plus one-time commission

One-time payout can vary by hosting plan

Recurring while eligible under program terms

60 days

Kinsta

Kit's base program pays half of a referred customer's payments during the first year. Affiliates reaching higher referral thresholds may qualify for recurring commissions after that first year.

Webflow also pays a percentage of customer revenue during the first year and provides additional second-year revenue share for qualifying higher-tier affiliates.

These programs primarily pay for a first purchase, activation, signup, or another defined conversion rather than indefinitely recurring customer revenue.

Program

Reward

What qualifies

Cookie / tracking

Joining cost

Official program

Shopify

US$150 or US$25 depending on merchant location

New merchant purchases eligible Basic, Grow, or Advanced plan at full price

30 days; trial conversions tracked up to 400 days

Free

Shopify

Semrush

Up to US$450 per sale + up to US$10 per trial activation

First purchase or eligible trial

120 days, last click

Free to apply

Semrush

Elementor

45% on eligible products; promotional rates may vary

First eligible purchase

45 days

Free to apply

Elementor

Hostinger

Starts at 40%

Initial eligible hosting/service purchase

30 days

Free

Hostinger

ClickUp

Up to US$25

New eligible workspace or signup

Affiliate tracking

Free to join

ClickUp

Gumroad

Creator-defined commission

Purchase through an eligible creator affiliate link

7 days via Gumroad Affiliates / 30 days when directly added by creator

Free; availability depends on creator/product

Gumroad

Amazon Associates

Usually 1%–10% by product category; some categories differ

Qualifying Amazon purchase or eligible bounty action

24-hour standard shopping session

Free to apply

Amazon Associates

eBay Partner Network

Approximately 1%–6% depending on category and market

Qualifying eBay transaction

24 hours

Free to apply

eBay Partner Network

Fiverr

25% of first Marketplace order + 10% of future orders for 12 months

New buyer makes a qualifying Fiverr purchase

30-day registration tracking cookie

Free to join

Fiverr Affiliates

Adobe

85% of first month's subscription fee for many monthly plans; 8.33% of eligible annual prepaid plans

Eligible Creative Cloud, Adobe Express, Document Cloud, or Adobe Stock purchase

30 days

Free

Adobe

Coursera

15%–45% on eligible purchases

Eligible course, Specialization, Professional Certificate, or Coursera Plus purchase

30 days

Free

Coursera

Udemy

10% baseline; rates may vary by performance

Eligible paid course purchase

7 days

Free to apply through Impact

Udemy

WP Engine

US$100–US$290 depending on eligible hosting plan; volume bonuses may apply

New qualifying WP Engine hosting purchase

180 days

Free to apply

WP Engine

SiteGround

US$50 per sale at 1–5 monthly sales; US$75 at 6–10; US$100 at 11–20; custom above that

Qualifying hosting purchase

Affiliate tracking

Free

SiteGround

Squarespace

Commission per new eligible website or commerce subscription

First-time Squarespace customer buys eligible subscription

Affiliate tracking

Free to apply

Squarespace

Wix

Commission for each eligible new Premium subscriber

New user upgrades to eligible Premium plan

Affiliate tracking

Free to apply

Wix

Shopify's standard store-plan affiliate payout differs by the referred merchant's country.

Referred merchant location

Payout

U.S., Canada, Australia, New Zealand, China, Hong Kong, Japan, U.K., much of Europe and Middle East

US$150

India, South Korea, most of the rest of Asia, Africa, Latin America, and other listed countries

US$25

Only qualifying full-price Basic, Grow, and Advanced plan referrals are eligible under this payout structure.

Official details: Shopify Affiliate Earnings

Some programs become materially more valuable once an affiliate sends a consistent number of paying customers.

Tier

Paying customers required

First 12 months

After month 12

Base

0

50%

None

Bronze

10/year

50%

10% recurring

Silver

50/year

50%

15% recurring

Gold

100/year

50%

20% recurring

Recurring commissions continue while the referred customer remains eligible and the affiliate maintains the required status.

Official program: Kit Affiliate Program

Tier

Requirement

Commission

Bronze

Starting tier

40% for 12 months

Silver

50+ customers in 12 months

50% for 12 months

Gold

100+ customers in 12 months

60% for 12 months

Official program: GetResponse Affiliate Program

Tier

Requirement

Commission

Rising Affiliate

No minimum

20% of first-year revenue

Growth Affiliate

2–5 sales/month for at least 6 consecutive months

30% of first-year revenue

Power Affiliate

6+ sales/month for at least 6 consecutive months

Custom

Official program: Pipedrive Affiliate Partnership

Tier

Main reward

Base

50% revenue share for up to first 12 months

Pro Affiliate

Base + 10% revenue share for up to an additional 12 months

Premium Affiliate

Base + 15% revenue share for up to an additional 12 months

Official program: Webflow Affiliate Program

Referral programs are different from normal affiliate programs because the reward may be account credit, discounts, or other product benefits rather than cash.

Program

Referrer reward

Trigger

Cashable?

Limits

Official program

DigitalOcean Referral

US$25 account credit

Referred user spends and pays for US$25 of usage

No

Up to 30 invitations/day; no overall credit cap stated

DigitalOcean Referral Program

DigitalOcean operates both an affiliate program and a separate customer referral program.

Its affiliate program pays cash commission, while the customer referral program pays DigitalOcean account credit.

Programs should not remain in the main active list when new participants cannot currently join.

Program

Current status

Published reward

Official page

Notion

Not accepting new affiliates

Up to US$50 per activated signup + 20% of first-year revenue

Notion

Notion still publishes information about its affiliate program, but the official page currently states that new affiliates are not being accepted.

Cookie or attribution periods determine how long a referral can remain associated with an affiliate after the initial click.

Program

Tracking window

WP Engine

180 days

Semrush

120 days

Webflow

90 days

Pipedrive

90 days

GetResponse

90 days

Kinsta

60 days

beehiiv

60 days

Elementor

45 days

Shopify

30 days

Hostinger

30 days

Adobe

30 days

Coursera

30 days

Fiverr

30 days

Amazon Associates

24 hours

eBay Partner Network

24 hours

Udemy

7 days

A longer tracking window can be useful for products where users compare alternatives before purchasing.

A higher headline percentage is not automatically more valuable.

For example:

  • 50% of one US$50 purchase = US$25.

  • 20% of a customer paying US$100 each month for 12 months = US$240.

Commission duration and customer value matter alongside the percentage.

These figures are mathematical examples, not observed affiliate earnings.

For IncomeWiki, each program can be stored as structured data rather than only free-form text.

Field

Example

Program

Kit

Type

Affiliate

Status

Active

Commission model

Revenue share

Base commission

50%

Maximum commission

50% first year + 20% recurring at Gold

Commission duration

12 months + eligible recurring period

Cookie duration

Program-specific

Network

PartnerStack

Application required

Yes

Last verified

September 2026

Official URL

Direct program URL

For referral programs, additional fields can distinguish:

  • cash;

  • account credit;

  • coupon;

  • discount;

  • reward to referred user;

  • geographic restrictions.

Affiliate programs change frequently.

Each record should have one of the following statuses:

Active

Official page currently accepts applicants.

Restricted

Program exists but is available only to certain users, countries, partners, or account types.

Paused

Program exists but does not currently accept new applicants.

Closed

The company has discontinued the program.

Each record should also have a Last verified date.

When a commission changes, IncomeWiki can keep the current rate as the primary value while preserving previous rates in a change history.

Example:

Date

Change

Sep 2026

Commission changed to 40% for first 12 months

Earlier

Previous program used a different commission structure

This makes the directory useful for checking current terms instead of becoming a static list that gradually becomes outdated.

An affiliate program is generally designed for publishers, creators, marketers, or businesses that promote a product to an audience and receive a commission for tracked conversions.

A referral program is commonly designed for existing customers or users who invite friends or colleagues.

Referral rewards may include:

  • cash;

  • account credit;

  • discounts;

  • coupons;

  • free usage.

Some companies operate both types of programs.

Programs in this list with recurring or revenue-share components include:

  • Kit;

  • Webflow;

  • beehiiv;

  • GetResponse;

  • HubSpot;

  • Pipedrive;

  • ActiveCampaign;

  • DigitalOcean;

  • Kinsta.

The exact commission duration varies by program.

WP Engine currently has the longest listed tracking window at 180 days.

Semrush follows at 120 days.

Webflow, GetResponse, and Pipedrive each use 90-day attribution windows.

Most programs in this list do not charge an affiliate enrollment fee.

However, free application does not guarantee approval.

Companies may review:

  • website quality;

  • audience;

  • traffic sources;

  • content;

  • geographic location;

  • promotional methods;

  • compliance history.

Yes.

Affiliate programs can change:

  • commission rates;

  • eligible products;

  • attribution windows;

  • payout requirements;

  • geographic eligibility;

  • program availability.

For this reason, each IncomeWiki record should include a verification date.

No.

Affiliate earnings also depend on:

  • product price;

  • recurring billing;

  • commission duration;

  • conversion rate;

  • refund rate;

  • cookie duration;

  • customer retention.

A lower recurring percentage on a high-value subscription can generate more total commission than a higher percentage on a small one-time purchase.

A recurring affiliate program pays a percentage of customer payments for multiple billing periods.

A one-time program usually pays once after the referred user completes a qualifying purchase, subscription, signup, or activation.

Not always.

Some programs restrict:

  • applicant countries;

  • customer countries;

  • payout methods;

  • eligible products;

  • advertising methods.

Geographic eligibility should therefore be checked before promoting a program.

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Created by
@namkyu
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Anyone can edit · Revision 3 · Last updated Sep 11, 2026