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`Page RPM = estimated publisher revenue / page views × 1,000`401401
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For AdSense for Content, Google states that publishers receive 80% of revenue after the advertiser platform takes its fee. When advertisers buy display ads through Google Ads, Google says publishers retain approximately 68% of advertiser spend.[* This is Google's revenue-share structure, not a prediction of the RPM an individual website will earn.]402
For AdSense for Content, Google states that publishers receive 80% of revenue after the advertiser platform takes its fee. When advertisers buy display ads through Google Ads, Google says publishers retain approximately 68% of advertiser spend.\[\* This is Google's revenue-share structure, not a prediction of the RPM an individual website will earn.\]403403
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The revenue-share percentage does not mean advertising earnings are geographically equal.⋯ Unchanged lines omitted ⋯
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Actual commission rates and attribution windows should be checked against each affiliate program rather than assumed across the industry.443443
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For example, the U.S. [Amazon Associates](/wiki/amazon-associates) program lists standard commission rates that vary substantially by product category, including 10% for Luxury Beauty, 4.5% for Physical Books, Kitchen and Automotive, and 3% for many Home, Pets, Sports and other categories.[* These are U.S. Amazon Associates rates and should not be generalized to Amazon affiliate programs in other countries.]444
For example, the U.S. [Amazon Associates](/wiki/amazon-associates) program lists standard commission rates that vary substantially by product category, including 10% for Luxury Beauty, 4.5% for Physical Books, Kitchen and Automotive, and 3% for many Home, Pets, Sports and other categories.\[\* These are U.S. Amazon Associates rates and should not be generalized to Amazon affiliate programs in other countries.\]445445
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# Subscription and Premium Features⋯ Unchanged lines omitted ⋯