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Shopify is a hosted e-commerce platform for creating and operating online stores. It provides storefront hosting, checkout, payments, inventory management, order management, and integrations without requiring merchants to maintain their own ecommerce infrastructure.2
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Businesses can use Shopify for direct-to-consumer brands, retail, dropshipping, print-on-demand, and other online selling models. Its main tradeoff is convenience versus recurring platform, payment, and app costs.4
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# Quick Facts26
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Shopify is a hosted ecommerce platform for creating an online store, accepting payments, managing products and inventory, fulfilling orders, and selling through multiple channels.21
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Unlike [WooCommerce](https://incomewiki.com/wiki/woocommerce), Shopify includes the hosting and most core ecommerce infrastructure. The tradeoff is a recurring platform subscription and greater dependence on Shopify's ecosystem.23
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# Pricing2525
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