IncomeWiki

Revision 3

Affiliate & Referral Programs

@namkyu · Sep 11, 2026, 2:49 PM

Expanded and reorganized affiliate and referral programs, removed duplicate listings, separated recurring, fixed-period, referral, and restricted programs, and added major global affiliate programs.
+27,176−20,966
11Affiliate and referral programs reward people who bring new customers or users to a product. Affiliate programs usually pay cash commissions for tracked sales or sign-ups, while referral programs may instead provide account credits, discounts, or other rewards.
22
3The tables below focus on publicly documented programs with verifiable reward terms. Rates, eligibility, and tracking rules can change, so each program should be checked periodically against its official page.
3The tables below focus on publicly documented programs with verifiable reward terms. Rates and availability can change, so each program should be checked periodically against its official page.
44
55# Quick Facts
66
77
8| Item | Practical summary |
9| ----------------------------------------- | ------------------------------------------------------------------------------------------- |
10| Common rewards | Revenue share, fixed cash bounty, account credit |
11| Common commission period | One purchase to 12 months of customer payments |
12| Highest recurring base rates in this list | 50% revenue share for Kit and Webflow |
13| Longest cookie in this list | Semrush: 120 days |
14| Typical joining cost | Most listed affiliate programs are free to apply to |
15| Important distinction | Affiliate rewards are usually cash; customer referral programs may pay only service credits |
16| Main risk | Commission rates, eligibility, tracking windows, and program availability can change |
8| Item | Practical summary |
9| ------------------------------- | ------------------------------------------------------------------------------------------- |
10| Common rewards | Revenue share, fixed cash bounty, account credit |
11| Common commission period | One purchase to 12 months of customer payments |
12| Highest base rates in this list | 50% revenue share for Kit and Webflow |
13| Longest cookie in this list | Semrush: 120 days |
14| Typical joining cost | Most listed affiliate programs are free to apply to |
15| Important distinction | Affiliate rewards are usually cash; customer referral programs may pay only service credits |
16| Main risk | Commission rates, eligibility, tracking windows, and program availability can change |
1717
1818
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2222
2323
24| Program | Base commission | Higher tiers | Earning period | Cookie / attribution | Official program |
25| -------------- | ------------------------------------------------------------: | ------------------------------------------------------------------------- | ---------------------------------------------------------------- | -------------------------------- | ------------------------------------------------------------------- |
26| Kit | 50% | 10% recurring after year one at Bronze; 15% Silver; 20% Gold | 50% for first 12 months, then tiered recurring commission | PartnerStack tracking | [Kit](https://kit.com/affiliate) |
27| Webflow | 50% | Pro: +10%; Premium: +15% during an additional year | Up to first 12 months; higher tiers can extend another 12 months | 90 days | [Webflow](https://webflow.com/solutions/affiliates) |
28| beehiiv | 50% | Current program advertises rates up to 60% | First 12 months | 60 days, first-touch attribution | [beehiiv](https://www.beehiiv.com/partners) |
29| GetResponse | 40% | 50% after 50+ customers; 60% after 100+ customers in 12 months | First 12 months | 90 days | [GetResponse](https://www.getresponse.com/affiliate-programs) |
30| HubSpot | 30% | Higher tiers may use cost-per-sign-up or custom commissions | Up to 1 year | Terms managed through Impact | [HubSpot](https://www.hubspot.com/partners/affiliates) |
31| Pipedrive | 20% | 30% after 2–5 sales/month for 6 consecutive months; custom at higher tier | First 12 months | 90 days | [Pipedrive](https://www.pipedrive.com/en/affiliate-partnership) |
32| ActiveCampaign | 30% | Program terms may vary by partner status | Up to 12 months | PartnerStack attribution | [ActiveCampaign](https://www.activecampaign.com/partners/affiliate) |
33| DigitalOcean | 10% | Additional incentives may be available to top affiliates | First 12 months of referred user's spend | Affiliate network tracking | [DigitalOcean](https://www.digitalocean.com/affiliates) |
34| Kinsta | 10% recurring for WordPress hosting plus one-time commission | One-time payout can vary by hosting plan | Recurring while eligible under program terms | 60 days | [Kinsta](https://kinsta.com/affiliates/) |
24| Program | Base commission | Higher tiers | Earning period | Cookie / attribution | Official program |
25| ------------ | ---------------: | ------------------------------------------------------------------------- | ---------------------------------------------------------------- | -------------------------------- | --------------------------------------------------------------- |
26| Kit | 50% | 10% lifetime after year one at Bronze; 15% Silver; 20% Gold | 50% for first 12 months, then tiered recurring commission | PartnerStack tracking | [Kit](https://kit.com/affiliate) |
27| Webflow | 50% | Pro: +10%; Premium: +15% during an additional year | Up to first 12 months; higher tiers can extend another 12 months | 90 days | [Webflow](https://webflow.com/solutions/affiliates) |
28| beehiiv | 50% | Current program advertises rates up to 60% | First 12 months | 60 days, first-touch attribution | [beehiiv](https://www.beehiiv.com/partners) |
29| GetResponse | 40% | 50% after 50+ customers; 60% after 100+ customers in 12 months | First 12 months | 90 days | [GetResponse](https://www.getresponse.com/affiliate-programs) |
30| HubSpot | 30% | Higher tiers can use cost-per-sign-up or custom commissions | Up to 1 year | Terms managed through Impact | [HubSpot](https://www.hubspot.com/partners/affiliates) |
31| Pipedrive | 20% | 30% after 2–5 sales/month for 6 consecutive months; custom at higher tier | First 12 months | 90 days | [Pipedrive](https://www.pipedrive.com/en/affiliate-partnership) |
32| DigitalOcean | 10% | Additional incentives may be available to top affiliates | First 12 months of referred user's spend | Affiliate network tracking | [DigitalOcean](https://www.digitalocean.com/affiliates) |
3335
3436
37Kit's base program pays half of a referred customer's payments during the first year. Affiliates reaching higher referral thresholds may qualify for recurring commissions after that first year.
35Kit's base program pays half of a referred customer's payments during the first year. Affiliates reaching at least 10 paying referrals per year can qualify for recurring commissions after that first year, with higher percentages at 50 and 100 paying referrals. Webflow similarly pays 50% during the first year and gives qualified higher-tier affiliates additional revenue share during a second year.
3638
39Webflow also pays a percentage of customer revenue during the first year and provides additional second-year revenue share for qualifying higher-tier affiliates.
37GetResponse currently starts new affiliates at 40% for 12 months and increases the rate to 50% or 60% after higher referral thresholds. Pipedrive starts at 20% of first-year customer revenue and provides a 30% tier for affiliates maintaining 2–5 sales per month for six consecutive months.
3840
3941# One-Time and Fixed-Period Programs
4042
43These programs primarily pay for a first purchase, activation, signup, or another defined conversion rather than indefinitely recurring customer revenue.
41These programs primarily pay for a first purchase, activation, or other defined conversion rather than indefinitely recurring customer revenue.
4244
4345
46| Program | Reward | What qualifies | Cookie / tracking | Joining cost | Official program |
47| -------------------- | ---------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------ | ---------------------------------------------------------------------- | --------------------------------------------- | ------------------------------------------------------------------- |
48| Shopify | US$150 or US$25 depending on merchant location | New merchant purchases eligible Basic, Grow, or Advanced plan at full price | 30 days; trial conversions tracked up to 400 days | Free | [Shopify](https://www.shopify.com/affiliates) |
49| Semrush | Up to US$450 per sale + up to US$10 per trial activation | First purchase or eligible trial | 120 days, last click | Free to apply | [Semrush](https://www.semrush.com/lp/affiliate-program/en/) |
50| Elementor | 45% on eligible products; promotional rates may vary | First eligible purchase | 45 days | Free to apply | [Elementor](https://elementor.com/affiliates/) |
51| Hostinger | Starts at 40% | Initial eligible hosting/service purchase | 30 days | Free | [Hostinger](https://www.hostinger.com/affiliates) |
52| ClickUp | Up to US$25 | New eligible workspace or signup | Affiliate tracking | Free to join | [ClickUp](https://clickup.com/partners/affiliates) |
53| Gumroad | Creator-defined commission | Purchase through an eligible creator affiliate link | 7 days via Gumroad Affiliates / 30 days when directly added by creator | Free; availability depends on creator/product | [Gumroad](https://gumroad.com/help/article/249-affiliate-faq) |
54| Amazon Associates | Usually 1%–10% by product category; some categories differ | Qualifying Amazon purchase or eligible bounty action | 24-hour standard shopping session | Free to apply | [Amazon Associates](https://affiliate-program.amazon.com/) |
55| eBay Partner Network | Approximately 1%–6% depending on category and market | Qualifying eBay transaction | 24 hours | Free to apply | [eBay Partner Network](https://partnernetwork.ebay.com/) |
56| Fiverr | 25% of first Marketplace order + 10% of future orders for 12 months | New buyer makes a qualifying Fiverr purchase | 30-day registration tracking cookie | Free to join | [Fiverr Affiliates](https://www.fiverr.com/partnerships/affiliates) |
57| Adobe | 85% of first month's subscription fee for many monthly plans; 8.33% of eligible annual prepaid plans | Eligible Creative Cloud, Adobe Express, Document Cloud, or Adobe Stock purchase | 30 days | Free | [Adobe](https://www.adobe.com/affiliates.html) |
58| Coursera | 15%–45% on eligible purchases | Eligible course, Specialization, Professional Certificate, or Coursera Plus purchase | 30 days | Free | [Coursera](https://www.coursera.org/about/affiliates) |
59| Udemy | 10% baseline; rates may vary by performance | Eligible paid course purchase | 7 days | Free to apply through Impact | [Udemy](https://www.udemy.com/affiliate/) |
60| WP Engine | US$100–US$290 depending on eligible hosting plan; volume bonuses may apply | New qualifying WP Engine hosting purchase | 180 days | Free to apply | [WP Engine](https://wpengine.com/affiliate-program/) |
61| SiteGround | US$50 per sale at 1–5 monthly sales; US$75 at 6–10; US$100 at 11–20; custom above that | Qualifying hosting purchase | Affiliate tracking | Free | [SiteGround](https://www.siteground.com/affiliates) |
62| Squarespace | Commission per new eligible website or commerce subscription | First-time Squarespace customer buys eligible subscription | Affiliate tracking | Free to apply | [Squarespace](https://www.squarespace.com/affiliates) |
63| Wix | Commission for each eligible new Premium subscriber | New user upgrades to eligible Premium plan | Affiliate tracking | Free to apply | [Wix](https://www.wix.com/about/affiliates) |
44| Program | Reward | What qualifies | Cookie / tracking | Joining cost | Official program |
45| --------- | ----------------------------------------------------------- | ---------------------------------------------------------------------------: | ----------------------------------------------------------------------: | ----------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------- |
46| Shopify | US$150 or US$25 depending on merchant location | New merchant purchases eligible Basic, Grow, or Advanced plan at full price | 30 days; trial conversions tracked up to 400 days | Free | [Shopify](https://www.shopify.com/affiliates) |
47| Semrush | Up to US$450 per sale + up to US$10 per trial activation | First purchase or eligible trial | 120 days, last click | Free to apply | [Semrush](https://www.semrush.com/lp/affiliate-program/en/) |
48| Elementor | 45% on Editor Pro or Host; promotional 55% on Elementor One | First eligible purchase | 45 days | Free to apply | [Elementor](https://elementor.com/affiliates/) |
49| Hostinger | Starts at 40% | Initial eligible hosting/service purchase of 12 months or longer | 30 days | Free | [Hostinger](https://www.hostinger.com/affiliates) |
50| ClickUp | Up to US$25 | New free workspace signup | Affiliate tracking | Free to join | [ClickUp](https://clickup.com/partners/affiliates) |
51| Gumroad | Affiliate marketplace | Creator-defined | 7 days via Gumroad Affiliates / 30 days when directly added by creator | Promotes individual Gumroad products; some Discover products can be promoted without contacting the creator | [Gumroad Affiliate Help](https://gumroad.com/help/article/249-affiliate-faq) |
5264
5365
66# Shopify Payout by Referral Location
54## Shopify payout by referral location
5567
68Shopify's standard store-plan affiliate payout differs by the referred merchant's country.
56Shopify's current standard store-plan referral payout differs substantially by the merchant's country.
5769
5870
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6072| --------------------------------------------------------------------------------------------------- | ------: |
6173| U.S., Canada, Australia, New Zealand, China, Hong Kong, Japan, U.K., much of Europe and Middle East | US$150 |
74| India, South Korea, most of the rest of Asia, Africa, Latin America, and other listed countries | US$25 |
62| India, South Korea, most of the rest of Asia, Africa, Latin America and other listed countries | US$25 |
6375
6476
77Only qualifying full-price Basic, Grow, and Advanced plan referrals are eligible under this payout structure.
65Only full-price Basic, Grow, and Advanced store-plan referrals qualify under this schedule. Shopify Plus, Enterprise, and Retail referrals are not eligible for this affiliate commission.
6678
6779Official details: [Shopify Affiliate Earnings](https://help.shopify.com/en/affiliates/earnings)
6880
69Shopify also requires only a US$10 minimum balance before withdrawals can be made through its Impact-managed program.
70
7181# Tiered Affiliate Programs
7282
83Some programs become materially more valuable once an affiliate sends a consistent number of paying customers.
73Some programs become materially more valuable once an affiliate sends consistent paying customers.
7484
7585## Kit
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8494
8595
96Recurring commissions continue while the referred customer remains eligible and the affiliate maintains the required status.
86Recurring commissions continue while the referred customer remains a Kit customer and the affiliate maintains the required status.
8797
8898Official program: [Kit Affiliate Program](https://kit.com/affiliate)
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92102
93103| Tier | Requirement | Commission |
104| ------ | --------------------------- | -----------------: |
94| ------ | ---------------------------: | -----------------: |
95105| Bronze | Starting tier | 40% for 12 months |
96106| Silver | 50+ customers in 12 months | 50% for 12 months |
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126136# Customer Referral Programs
127137
138Referral programs are different from normal affiliate programs because the reward may be account credit, discounts, or other product benefits rather than cash.
128Referral programs are different from normal affiliate programs because the reward may only be usable inside the product.
129139
130140
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134144
135145
146DigitalOcean operates both an affiliate program and a separate customer referral program.
136DigitalOcean therefore operates both an affiliate program and a separate customer-referral program.
137147
148Its affiliate program pays cash commission, while the customer referral program pays DigitalOcean account credit.
138The affiliate program pays **10% cash commission for 12 months**, while the normal customer referral program pays **US$25 in DigitalOcean account credit** once the referred user reaches US$25 in paid usage. Referral credit cannot be withdrawn as cash or transferred to another team.
139149
140150# Currently Closed or Restricted Programs
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148158
149159
160Notion still publishes information about its affiliate program, but the official page currently states that new affiliates are not being accepted.
150Notion's existing affiliate program still publishes its reward structure, but its official page currently states that the program is **not accepting new affiliates**. It should therefore be marked inactive for new applicants rather than presented as an immediately available opportunity.
151161
152162# Important Program Details
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154164## Cookie Duration
155165
166Cookie or attribution periods determine how long a referral can remain associated with an affiliate after the initial click.
156Cookie or attribution periods determine how long a referral may remain associated with an affiliate after the first click.
157167
158Examples from the active programs above include:
159168
169| Program | Tracking window |
170| -------------------- | ---------------: |
171| WP Engine | 180 days |
172| Semrush | 120 days |
173| Webflow | 90 days |
174| Pipedrive | 90 days |
175| GetResponse | 90 days |
176| Kinsta | 60 days |
177| beehiiv | 60 days |
178| Elementor | 45 days |
179| Shopify | 30 days |
180| Hostinger | 30 days |
181| Adobe | 30 days |
182| Coursera | 30 days |
183| Fiverr | 30 days |
184| Amazon Associates | 24 hours |
185| eBay Partner Network | 24 hours |
186| Udemy | 7 days |
160187
161| Program | Tracking window |
162| ----------- | ---------------: |
163| Semrush | 120 days |
164| Webflow | 90 days |
165| Pipedrive | 90 days |
166| GetResponse | 90 days |
167| beehiiv | 60 days |
168| Elementor | 45 days |
169| Shopify | 30 days |
170| Hostinger | 30 days |
171188
189A longer tracking window can be useful for products where users compare alternatives before purchasing.
172190
173A longer tracking window can be valuable for products where customers research alternatives before purchasing.
174
175191## Recurring vs One-Time Commission
176192
193A higher headline percentage is not automatically more valuable.
177A high percentage is not automatically more valuable.
178194
179195For example:
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182198- 20% of a customer paying US$100 each month for 12 months = US$240.
183199
200Commission duration and customer value matter alongside the percentage.
184Commission duration and customer value therefore matter alongside the headline percentage.
185201
202These figures are mathematical examples, not observed affiliate earnings.
186These figures are mathematical illustrations, not observed affiliate earnings.
187203
188204# What Should Be Tracked
189205
206For IncomeWiki, each program can be stored as structured data rather than only free-form text.
190For IncomeWiki, each program should eventually store structured fields rather than only text.
191207
192Recommended fields:
193208
194
195209| Field | Example |
196210| -------------------- | -------------------------------------- |
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203217| Commission duration | 12 months + eligible recurring period |
204218| Cookie duration | Program-specific |
205| Minimum payout | US$5 where applicable |
206219| Network | PartnerStack |
207220| Application required | Yes |
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210223
211224
225For referral programs, additional fields can distinguish:
212For referral programs, additional fields should distinguish:
213226
214227- cash;
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223236Affiliate programs change frequently.
224237
238Each record should have one of the following statuses:
225Each record should have:
226239
227240**Active**
241
228242Official page currently accepts applicants.
229243
230244**Restricted**
245
231246Program exists but is available only to certain users, countries, partners, or account types.
232247
233248**Paused**
249
234250Program exists but does not currently accept new applicants.
235251
236252**Closed**
253
237254The company has discontinued the program.
238255
239256Each record should also have a **Last verified** date.
240257
258When a commission changes, IncomeWiki can keep the current rate as the primary value while preserving previous rates in a change history.
241When a commission changes, IncomeWiki should keep the current rate as the primary value and optionally preserve previous rates in a change history.
242259
243260Example:
244261
245262
263| Date | Change |
264| -------- | ------------------------------------------------------ |
265| Sep 2026 | Commission changed to 40% for first 12 months |
266| Earlier | Previous program used a different commission structure |
246| Date | Change |
247| -------- | --------------------------------------------- |
248| Sep 2026 | Commission changed to 40% for first 12 months |
249| Earlier | Previous program paid 33% recurring |
250267
251268
269This makes the directory useful for checking current terms instead of becoming a static list that gradually becomes outdated.
252This makes the directory useful for checking current terms rather than becoming a static list that gradually becomes inaccurate.
253270
254271# Frequently Asked Questions
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256273## What is the difference between an affiliate program and a referral program?
257274
275An affiliate program is generally designed for publishers, creators, marketers, or businesses that promote a product to an audience and receive a commission for tracked conversions.
276
277A referral program is commonly designed for existing customers or users who invite friends or colleagues.
258An affiliate program is generally designed for publishers, creators, marketers, or businesses that promote a product to an audience and receive a cash commission for tracked conversions.
259278
279Referral rewards may include:
260A referral program is commonly designed for existing users who invite friends or colleagues. The reward may be cash, but many programs instead provide service credits, discounts, or other product benefits.
261280
281- cash;
282- account credit;
283- discounts;
284- coupons;
285- free usage.
262Some companies operate both.
263286
287Some companies operate both types of programs.
264DigitalOcean, for example, currently has a cash-paying affiliate program and a separate customer referral program that pays account credit.
265288
266289## Which programs currently offer recurring commissions?
267290
291Programs in this list with recurring or revenue-share components include:
268Programs in this list that pay a share of customer revenue over time include:
269292
270293- Kit;
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274297- HubSpot;
275298- Pipedrive;
299- ActiveCampaign;
300- DigitalOcean;
301- Kinsta.
302
303The exact commission duration varies by program.
276- DigitalOcean.
277304
305## Which program has the longest tracking window in this list?
278The exact duration ranges from 12 months to longer periods for affiliates that qualify for certain performance tiers.
279306
307WP Engine currently has the longest listed tracking window at **180 days**.
280## Which program has the longest published cookie window in this list?
281308
309Semrush follows at **120 days**.
282Semrush currently publishes a **120-day** cookie period.
283310
311Webflow, GetResponse, and Pipedrive each use **90-day** attribution windows.
284Webflow, GetResponse, and Pipedrive each publish **90-day** tracking windows.
285312
286313## Which programs can be joined for free?
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288315Most programs in this list do not charge an affiliate enrollment fee.
289316
317However, free application does not guarantee approval.
318
319Companies may review:
320
321- website quality;
322- audience;
323- traffic sources;
324- content;
325- geographic location;
326- promotional methods;
327- compliance history.
290Approval may still be required, and companies can reject applications that do not meet their audience, content, or compliance requirements.
291328
292329## Can an affiliate commission change after joining?
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294331Yes.
295332
333Affiliate programs can change:
334
335- commission rates;
336- eligible products;
337- attribution windows;
338- payout requirements;
339- geographic eligibility;
340- program availability.
296Affiliate agreements generally allow companies to change commission rates, eligible products, attribution rules, and program terms.
297341
342For this reason, each IncomeWiki record should include a verification date.
298For this reason, commission rates should be stored with a verification date rather than treated as permanent.
299343
300344## Is a 50% commission always better than a 20% commission?
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302346No.
303347
348Affiliate earnings also depend on:
304The result also depends on:
305349
306350- product price;
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312356- customer retention.
313357
358A lower recurring percentage on a high-value subscription can generate more total commission than a higher percentage on a small one-time purchase.
359
360## What is the difference between a recurring affiliate program and a one-time program?
361
362A recurring affiliate program pays a percentage of customer payments for multiple billing periods.
363
364A one-time program usually pays once after the referred user completes a qualifying purchase, subscription, signup, or activation.
365
366## Are affiliate programs available worldwide?
367
368Not always.
369
370Some programs restrict:
371
372- applicant countries;
373- customer countries;
374- payout methods;
375- eligible products;
376- advertising methods.
377
378Geographic eligibility should therefore be checked before promoting a program.
314A lower recurring percentage on an expensive long-term subscription can generate more commission than a high percentage on a small one-time purchase.
315379
316380# Sources
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328392- [GetResponse — Affiliate Program](https://www.getresponse.com/affiliate-programs)
329393- [Pipedrive — Affiliate Partnership Program](https://www.pipedrive.com/en/affiliate-partnership)
394- [ActiveCampaign — Affiliate Program](https://www.activecampaign.com/partners/affiliate)
330395- [DigitalOcean — Affiliate Program](https://www.digitalocean.com/affiliates)
331396- [DigitalOcean — Referral Program](https://www.digitalocean.com/referral-program)
332397- [DigitalOcean Documentation — Referral Program](https://docs.digitalocean.com/platform/teams/how-to/refer-others/)
398- [Kinsta — Affiliate Program](https://kinsta.com/affiliates/)
333399- [Elementor — Affiliate Program](https://elementor.com/affiliates/)
334400- [Elementor — Affiliate Program Terms](https://elementor.com/terms/affiliate-program-terms-and-conditions/)
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336402- [Hostinger — Affiliate Program Agreement](https://www.hostinger.com/legal/affiliate-program-agreement)
337403- [ClickUp — Affiliate Program](https://clickup.com/partners/affiliates)
404- [Gumroad — Affiliate FAQ](https://gumroad.com/help/article/249-affiliate-faq)
405- [Amazon — Associates Program](https://affiliate-program.amazon.com/)
406- [eBay — Partner Network](https://partnernetwork.ebay.com/)
407- [Fiverr — Affiliate Program](https://www.fiverr.com/partnerships/affiliates)
408- [Adobe — Affiliate Program](https://www.adobe.com/affiliates.html)
409- [Coursera — Affiliate Program](https://www.coursera.org/about/affiliates)
410- [Udemy — Affiliate Program](https://www.udemy.com/affiliate/)
411- [WP Engine — Affiliate Program](https://wpengine.com/affiliate-program/)
412- [SiteGround — Affiliate Program](https://www.siteground.com/affiliates)
413- [Squarespace — Affiliate Program](https://www.squarespace.com/affiliates)
414- [Wix — Affiliate Program](https://www.wix.com/about/affiliates)
338415- [Notion — Affiliate Program](https://www.notion.com/affiliates)