Selling Price Calculator

How Do You Calculate a Selling Price From a Target Margin?

Divide product cost by the share of the price left after the target margin and percentage fees. This works backward from the result you want instead of adding a markup to cost.

Why Must Percentage Fees Be Included?

Payment and marketplace fees often rise with the price. Adding them as a fixed amount understates their effect, so this calculator solves for the price and fees together.

When Is a Target Price Impossible?

The target margin and all percentage fees must total less than 100%. At or above 100%, no finite selling price can cover both the cost and those percentages.

Formula

• Selling price = Product cost ÷ (1 − Target margin − Payment fee − Other fee)
• Profit = Selling price − Product cost − Variable fees

Example

A $60 cost, 30% target margin, 3% payment fee, and 2% other fee requires a price of $92.31. The variable fees are calculated from that final price.