IncomeWikiBusiness calculator
ROAS Calculator
Calculate advertising return and revenue generated per dollar of ad spend.
Your inputs
Result
- ROAS
- 4.2x
- Revenue per $1 ad spend
- $4.20 revenue per $1 spent
Results are estimates for planning and educational purposes.
What Is ROAS?
Return on ad spend is attributed revenue divided by advertising spend. It describes media efficiency, not the profitability of the whole business.
How Do You Calculate ROAS?
Use revenue and spend from the same campaign, attribution model, currency, and date range. A 4x ROAS means four dollars of attributed revenue for each dollar of ad spend.
Why Is ROAS Different From Profit?
ROAS ignores product cost, fulfillment, payment fees, staff, and overhead. Break-even ROAS depends on the contribution margin remaining before advertising.
Formula
- ROAS = Ad-attributed revenue ÷ Ad spend
Example
$500 of ad spend attributed to $2,100 in revenue produces 4.20x ROAS, or $4.20 revenue per $1 spent.